Across the country, children are gearing up for their next year in school (and some have already started!). Their backpacks are new and packed full of the supplies they’ll need to learn more information in this new grade. The smell of freshly sharpened pencils fills the air, and the excitement is palpable. Perhaps your company marketing ties in with this somehow. If it does, you need to find a way to link on-hold messages and back-to-school season specials to make the most of this time of year.
If your target market includes students, the tie-in with students returning to school is pretty easy. But you can still reach out to potential and existing customers with a unique message that fits with the energy this time of year. For instance, stay-at-home parents have a lot of time on their hands and an empty house once the children return to school. Now is a great time to suggest home upgrades including landscaping, pools, construction, furniture, and flooring. Parents may be wondering what to do with no little ones under foot, so tailor your on-hold messages and back-to-school season — and watch your revenues increase.
Another way to reach students and parents this time of year is through educational tidbits. Even the simple reminder that school is back in session and that your customers should keep an eye out for buses and kids can be well received. Essentially, it doesn’t matter what you’re selling or offering, you can always be timely in your messages with some gentle tweaks.
In your on-hold messages, be sure to change your approach to talk about back to school from mid-August to the beginning of September. That way, you can catch both K–12 and college students.
Questions about how to reach your customers by tying together on-hold message and back-to-school season? Our team of talented scriptwriters works with you to create something that speaks to your unique selling proposition and helps to add dollars to your bottom line. Contact us to learn more.